How important is graphic design in a business?


Firstly, what is graphic design? Yep, we are taking this straight from Wikipedia. Now we will all be on the same page…hopefully!

Graphic design is the process of visual communication and problem-solving through the use of typography, photography, and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term “graphic design” is used synonymously. Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages. They use typography, visual arts, and page layout techniques to create visual compositions. Common uses of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers and books), wayfinding or environmental design, advertising, web design, communication design, product packaging, and signage.

Graphic design as you can see from the above definition has a bigger impact on all of us than we may realise. We are surrounded every day, all day, by products created by graphic designers, whether that be in a printed format or online. Our homes alone are full of logo designs and big brands.

In this blog, we would like to talk about how important graphic design is to a business and how it can propel your company to stand strong.

As a graphic design agency based in Highbridge, Somerset, we understand how important our own logo design and brand is to us. A good example of this, was when travelling outside of Somerset, to the Theo Paphitis SBS event in Birmingham. We arrived at a big multi story car park, to be stopped by three people, all of which recognised our logo and brand immediately. None of which were local to us or we had spoken to, but all immediately recognised our brand from our online presence. A good business name, logo and brand, can make all the difference.

Brands become embedded in the mind of the consumer and help them make sense of the variety of products and services they’re exposed to on a daily basis. This is what we like to call ‘seducing the consumers subconscious mind’.

Like it or not, we all judge a brand we’ve just been introduced to by its cover. First impressions very much count. Whether it’s on first view of a brands logo design, being handed a business card, flyer, leaflet or brochure, or stumbling across a website, we’ve all been guilty of running in the opposite direction if we don’t like what we see.

Get your logo, branding and graphic designs right and you will;

  1. Dominate your market place
  2. Look like a business who takes pride in their brand
  3. Appear bigger than you are
  4. Elevate your business so that you can attract higher value work
  5. Help you communicate your message clearly and effectively
  6. Build trust and goodwill in your brand
  7. Gain you higher visibility, which in turn will give you high conversions

Great graphic design work will bring your business more opportunities to get more of the customers you want.

the importance of graphic design in a business

So, if you are excited about the opportunities that creating or refreshing your logo, brand or graphic design can bring, let us help you get rid of the old way and propel your business into the new you!

For a friendly chat with our team, get in touch today on 01278 783273 or email You can also fill out our contact form and we will get back to you.

Mel is the Creative Director/Owner of The Design Hive. Mel has put her heart and soul into building up the business and is truly passionate about the the industry and our clients.