Search Engine Optimisation

Drive enquiries to your website

Your website should be working hard for you by driving enquiries to it. If your website isn’t delivering this, an SEO specialist can help potential customers find you online.

Google search

Is your website driving enquiries?

You have a great looking website that you are keen to get found in all the major search engines, such as Google, Bing and Yahoo. That all starts with search engine optimisation (SEO). If you choose to enlist the help of an SEO expert, this will give your website a solid platform to grow from and one that will help it get off to a quicker start. Our in-house SEO team are ready to help build an audience for your brand.

What is SEO?

At its heart, SEO is optimisation of your site to make it as easy as possible for search engines to read and understand the content on your website. It improves the potential for a web page to appear nearer the top of a Google search result. It requires data analysis skills to help gather essential information, such as keywords and what your customers are searching for. This information can then be used to create good content and optimise elements on your website.

Is SEO worth the money?​

SEO is worth the money if your potential customers are trying to find you in online search results. If you are only aiming for customers to find you by giving them your web address and being found on Google is not important to you, then spending money on SEO is not essential.

What’s the difference between SEO and Google Adwords?​

Google Adwords or Google Ads as it’s known, is a form of advertising. You pay upfront and your advert is placed above or below the normal organic search results. SEO is a way to generate traffic to your site in the organic search results.

How often should SEO be performed?​

SEO is worth reviewing every time you add new content or make changes to your website. Your website may improve in search rankings once SEO has been performed; however, things fluctuate, so you are never guaranteed to stay in a fixed position in Google.

Does it help SEO if I make regular updates to my website?​

Absolutely. The more relevant SEO friendly content you update your website with, the bigger the chance your site will rank higher and be found by potential customers.

Do blogs help SEO?​

Definitely. Blogs are incredibly important if you are keen to push your website and ensure it is found in Google. Blogs are fantastic for targeting specific keywords. Blogs are time consuming, so we can help with blog creation if your time is best spent on your business.

Can you research my competitors?​

Yes, we can perform competitor analysis to help identify your competitors. From here we can focus in on the SEO strategies that they may be using, so that we can better understand your position and give your website a competitive advantage.

How long does SEO take to work?

Always a popular question. SEO work can take months to start working. In highly competitive industries and sectors, it can take much longer. It all comes down to the position you are in currently with your SEO and what competition you have against you.

Your SEO Specialist - Somerset

We are keen to ensure your website performs well. When you do well, that is a reflection on how we measure our own success, so your success is important to us. As your SEO partner, we understand how complex the subject can be, and therefore we will only speak to you about it in plain English. We always use a no jargon approach, so that you feel excited about the future and not confused.

On-site SEO

We can hear your brain ticking…what on earth is on-site SEO? On-site SEO is a term used when optimising all website content and code for every individual page on your website. This includes optimisation of:

Keywords

Content

Metadata

Images

Backlinks

This in turn helps you to gradually rank higher and earn your way to attracting organic and relevant traffic. When on-site SEO is performed correctly, it is also designed to help visitors address their search query. It can be very frustrating when you search for a particular subject on Google, hit the link to one of the search results and then you are faced with a page full of completely irrelevant content. We can help to eliminate that.

Gone are the days when SEO only involved optimising some simple keywords, meta titles and meta descriptions, all positioned in the same place on every page. Search engine optimisation takes more dedication and a deeper level of knowledge than it did back in the day. These days, search engines and websites are far more sophisticated. You can’t fool a search engine by simply populating your content with as many keywords as possible, it is far too smart.

Off-site SEO

Off-site SEO, also known as off-page SEO, concentrates on all of the optimisation happening outside of your website. Off-site actions made externally, all impact the way your website ranks in search result pages (SERPs). Search engines like Google are simply checking your website out from a wider perspective.

This will include analysing your backlinks. There are many external factors to take into consideration these days, including your activity on social media channels, reviews, guest posts and shared content.

Search engines will also be looking at how hot you are with security on your website. They want to feel they can trust your identity. This will come down several factors, which will include website security and hosting.

Website Hosting - Somerset

One important factor that will play a huge role in your SEO is your hosting. By not selecting your hosting carefully you will be off to a poor start. No amount of SEO work will fix having your site hosted on the wrong servers. Luckily, that is one problem you will not need to worry about with our servers. We don’t compromise on quality. Our hardware specification and network infrastructure make our hosted websites ultra-reliable and secure. All of our sites are hosted on our servers in London, and we are proud to announce that these servers are powered by solar.

How can we help you?

New Website

We are here to guide you through every step of designing and building your new website.

Refresh or Redesign

If you need a refresh to bring your website up to date, let’s redesign your website so you are no longer embarrassed to show it off.

Ecommerce Website

If you would like to take your retail business to the next level with an online shop, we will guide you through the process.

Find out more

WordPress Support

Not every business has the time to support and maintain their website. If that’s you, our team can help keep your website in tip-top shape.

WordPress Updates

If you are concerned about keeping everything up to date and security as tight as possible, don’t worry. We provide support and maintenance for all our sites.

Transfer Your Website

If for any reason, you would like to move your website from your current hosts to our friendly team, we will ensure a smooth process.