Sedgemoor FM Branded Coasters, Leaflets & Flyers
Overview
Sedgemoor FM is Bridgwater’s community radio station, bringing together local people through music, entertainment, community news and events. As a volunteer-led station with a genuine passion for supporting local businesses and organisations, their brand is built around being friendly, approachable and proudly local.
We’ve been fortunate to work with Sedgemoor FM across a wide range of creative projects, becoming an extension of their team and helping bring their brand to life across both print and the studio environment. Over the years we’ve designed and produced business cards, folded leaflets, flyers, posters, sandwich boards, promotional materials, personalised coasters and a bespoke welcome mat, all while being trusted with complete creative freedom.
One of the most enjoyable aspects of the project was developing personalised business cards and coaster sets for every member of the Sedgemoor FM team. Each design featured the presenter’s own photograph alongside their favourite tea or coffee order, creating a fun talking point that perfectly reflected the personalities behind the microphones. Rather than treating the brand as something that only exists online or on-air, these small details helped extend Sedgemoor FM’s warm, approachable character into the everyday experience of staff, presenters, guests and visitors.
The designs followed Sedgemoor FM’s established circles and dots visual style, using presenter photography in a clean, engaging and practical way across every item. The bespoke welcome mat kept the branding simple, bold and instantly recognisable, while the personalised coasters added a unique sense of character throughout the studio.
The best bit....
Perhaps our favourite piece of feedback came after the welcome mat was installed. It made such a strong visual impression that many presenters and visitors chose to step over it rather than on it, joking that it looked more like an artwork than something to wipe your feet on. It perfectly demonstrated how thoughtful design can turn even the most practical branded items into memorable features that people genuinely connect with.
Working with Sedgemoor FM has been an incredibly rewarding partnership. Their trust in our ideas has allowed us to create work that’s full of personality, helping strengthen their brand across everything from everyday marketing materials to the finer details that make the station such a welcoming place to visit.
