Retreat Caravan Park – Logo, Branding & Website Design
Overview
The Retreat Caravan Park is based in Burnham-on-Sea and is one of the towns hidden treasures. The caravan park is located right on the coastline with direct access to the beach. The park is in a secluded location and every holiday home has its own private garden.
Our graphic design team were asked to design a new logo as a celebration for the parks 70th anniversary. With the park being such an iconic and historic part of Burnham-on-Sea, it was crucial to create a logo that would live up to the parks name.
How we've supported Retreat Caravan Park
The brief was to keep the circular shape of their current logo, along with the beach, sea and sun theme. Our client wanted to update their look. The brief also specified that the logo had to have this wording: Retreat Caravan Park, Burnham-on-Sea. The logo also had to be simplified.
We set out on our challenge. Firstly, to simplify the logo design, we dropped the single R that was in the old logo. We also chose to take a risk and go with the name ‘Retreat’, the strap line ‘Caravan Park’ and drop Burnham-on-Sea. We felt that if the logo could show Burnham-on-Sea without using the words, the risk was worth taking.
In order to update the logo design and give it a fresh, warm and professional look, we chose to tone back the colours to pastel shades. Bringing in smooth lines and contours worked well with the pastel shades. Burnham-on-Sea is well known for its iconic Lighthouse, so this was the focal point of the logo.
We were then asked to design business cards, letterheads, a number of adverts, flyers, pull up banners and an A5 brochure.
Our award winning team of web designers and web developers were over the moon when we were challenged to design and build a brand new custom-built website for The Retreat Caravan Park.
The owners wanted a site that was brought up to date, fit with their new branding and was easy to update by the team members of the park. They found that there was often a long wait for updates to be made to their old site, which was frustrating for them. At Design Hive, we like to action a customers request as quickly as possible to avoid any frustrations.
As you can see below, the new custom-built WordPress website fits beautifully with their branding. It has now up to date using a wide format and and responds to any device to make it mobile and tablet friendly.
