West Country Parks is a family run business. They offer touring, residential, holiday homes, cottages, luxury lodges and camping pods for the ultimate retreat. We are extremely proud to look after all the design work for all ten of the parks owned by West Country Parks.
The Design Hive gave this business a complete design overhaul in 2001 and refreshed and modernised the brand again in 2017/2018.
The first task was to work on the brand identity including a logo design. Once this was complete, business cards were designed, leaflets were produced and a fantastic 12 page brochure was created. 10,000 brochures were litho printed including a pocket at the back and spot UV varnish on the cover.
West Country Parks attend many exhibitions, including the NEC Caravan and Camping Show on a regular basis. The Design Hive designed numerous A5 flyers to help generate interest through competitions and promotions. To make the company stand out at exhibitions, we also designed large stands and signage.
To ensure a consistent brand identity across the business, we designed and manufactured entrance signs for the parks. We have even created email signatures to help ensure every email sent out by West Country Parks looks professional.
A new custom-built responsive website was designed and built on WordPress, an open-sourced powerful content management system. The company has grown continuously throughout Somerset since 2001, so the new website reflects this growth. It makes great use of easy to follow navigation and page layout, giving viewers a positive user experience.
West Country Parks have been trained on the system so that they can make changes to their website if they wish to. The Design Hive make regular updates to the website as and when needed. The website performs very well keeping viewers interested and has a very low bounce rate.