White financial Services are an independent financial advisors with offices in Taunton, Somerset and London.
Having worked with White Financial Services for a few years, they approached us about creating a new website. The brief was to build something ‘a little different’ from others in their sectors, with a focus on his down to earth, straight forward approach to financial advice. White Financial offer a range of different services, for a wide range of people, so these also needed to be communicated as clearly as possible.
We took our visual cues from his existing logo, creating bold blocks of colour to segment the site. We then designed a set of 6 icons – one for each service – to make it as clear as possible what White Financial Services have to offer their customers. These icons also make the website easy to navigate.
You can have a look at the finished website whitefinancialservices.co.uk
Dan was so thrilled with his website and how we had used his existing logo to push his brand forward, that he wanted to give his other marketing material a refresh.
We designed a poster to highlight the 6 core services, using the icons that we had created for the website. This design was also adapted for an A4 folder given to new customers to keep all their relevant documents in. All the business stationery (business cards, compliment slips and letterheads) was also given a refresh to compliment the new look.
To complete the rebrand, we designed a bespoke Christmas card, that continued to use the blocks from the logo, which was very well received from both Dan, the White Financial team and their customers.
We’re sure you’ll agree, that starting with an existing logo, we have created a strong, recognisable and distinctive brand.