After the successful completion of two logo designs for JP Rata Ltd Accountancy in Taunton, Somerset and their sub-brand, The Finance Drive, we we’re commissioned to design four images that represented their core values:
• Creative problem solvers
• Great communicators
• Pride in our work
• Team players
After a design meeting, the decision was made to create four icons, rather than four images. We wanted to create a set of icons that are completely unique and iconic to the JP Rata brand. The journey began with a brainstorming session, research and sketches.
To encapsulate the brand, the JP Rata logo design is simple and high-end with an orange outline box around it. This box forms the start of the JP Rata brand. Under the umbrella brand of JP Rata, is The Finance Drive. This logo gives us our shape.
All of the core value icons you see below were created using one shape.