The graphic design world is ever changing and in this article we want to talk to you about probably the most important part of your brand – your logo. Ask yourself these simple questions:
Does your logo represent your brand? Can you recognise what your company offers just by your logo design? Does your logo stand out? If you were to take an anonymous poll and showed them your logo, would they recognise your brand? Confused? Take a look through these valuable tips.
1. Bee Your Audience!
You’re keen to get started on designing your brand, but before you do anything, your need to think about your target audience. It is far more productive to target a narrow, selected area of clients, rather than trying to appeal to a wider audience. If your target audience is too wide, the specialised audience could potentially lose interest, seeking a more personalised service somewhere else, which you don’t want.
2. Bee Brave!
Your logo should display the personality of your business, and give a brief overview of your company. In order to be successful and proud of your logo and brand, you must be prepared to stand out from the crowds. A logo is the first encounter with your business, it will help potential clients form an opinion of your company, so remember to be:
Most importantly, be you!
3. Bee Current!
We are all striving to be current and keep up to date with the latest trends. You must consider this very carefully when designing a logo. If your logo and brand is too on trend, you are in danger of it becoming out of date very quickly. Before you know it, you will be redesigning your logo, which will mean starting from scratch and re-establishing your brand with your clients. This could be devastating for your company. Opt for a logo a classy, classic and reliable logo.
4. Bee Diverse!
Your logo is the face of your brand and business. It can be incorporated into stationery, merchandise, clothing, websites and much more. Every aspect of your business, however large or small should include your logo, as a constant reminder to the world that you mean business! Don’t forget, if you want to grow your business, you will be replicating your logo everywhere. Keep it simple, the more complicated the logo, the harder it will be to replicate.
5. Bee Recognised!
Let your logo do the talking, make sure it is yours. Research, research, research! Look up your competition and don’t follow the crowd. Just because everyone in your type of business may follow a similar style, doesn’t mean you need to. You will only blend in. Your logo has to be what defines you, recognisable as soon as it is viewed by someone else.
If you need any further information, please don’t hesitate to get in touch.
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