5 ways to make your website more sustainable


Your website is an important asset to your business, allowing you to create a positive brand identity, establish trust, and create a loyal customer base. However, it is often said that websites are responsible for at least 3.6% of the world’s energy consumption.

Now, if we could just tweak our creativity and pull our love for nature, everyone can go green, reduce waste, and eliminate high energy costs. This then results in accelerated page loading, increased usability, prevents data destruction, and even develops SERP’s ranking of your website.

To help you with that, this blog will go into detail about five ways you can make your website more sustainable.

Get rid of custom fonts

Custom fonts are a great way for websites to stand out and be unique. But custom fonts – particularly the complex ones, are usually the reason why websites bloat. Also, these fonts are mostly hundreds of kilobytes and can cause glitches in web design. Meaning, you are just doing more harm than good.

So why not just stick to the crowd’s favorite and standard fonts such as Times New Roman or Arial? These pre-installed fonts use simple coding that doesn’t up the energy level of a website.

Implement Search Engine Optimization

SEO is not something to take lightly as a business, and it is a crucial element in the sustainability success of your website. Why? Because optimized websites mean consumers spend less time finding relevant answers to their searches. It also contributes to viewers visiting a few pages only once they are satisfied with the solutions presented.  

Evaluate images and videos on your website

The internet is teeming with information, so it can be hard to find ways to portray the objectives of your business. The solution? Images and videos. There’s no denying that visual representation outshines bodies of text. But are they ethical? They sure can!

Because as long as the auto play button is off and you are sticking with energy-efficient, lightweight animation, you can get the message to your audience without consuming too much energy. As for the images, try to compress their size and restrict the quantity.

Switch to a sustainable web hosting provider

If you want your website to be eco-friendly, you have to be resource-efficient. Unfortunately, even environmental companies use a mass carbon footprint which contributes to deprive Power Usage Efficiency or PUE. To avoid this, make sure that you are using a sustainable web hosting provider. The latter is powered by clean energy and fossil fuels that promotes greener hosting.

Make sure to offer a smooth-running user experience

The websites that are the most sustainable are the ones that provide a seamless experience for their users. The website should also be easy to navigate and should be able to handle significant spikes in traffic. Always remember to put yourself in your customer’s shoes. Meaning, if you loathe slow site loading, what more if it’s your audience that hates it?


We know that the internet is an amazing place to share and connect with like-minded people and build a community. But it can be a huge drain on your resources and nature. The tips provided in this blog will help make your website more sustainable while still remaining resourceful, so make sure to do your part to help reduce pollution and carbon footprint.

For a friendly chat with our team, get in touch today on 01278 783273 or email info@designhive.co.uk. You can also fill out our contact form and we will get back to you.

Mel is the Creative Director/Owner of The Design Hive. Mel has put her heart and soul into building up the business and is truly passionate about the the industry and our clients.