Your business name is one of the most important features of your business, even more important than your logo. It’s one of the first things you will think about when starting up a business.
So, what’s in a name and where do you start with naming your business? Here are 5 TIPS for choosing the perfect name for your business.
1. Don’t use your name.
It maybe extremely tempting to call your business by your full name, but it may not help your audience find or remember you. Remember, your target audience and new customers won’t know who you are or understand what you do. Using your name will most likely mean nothing to these people. Centuries ago this may have worked, but in todays world, communities are getting bigger and are perhaps not as close. Your audience will subconsciously connect more to language and imagery than your name. If your business expands, make sure your business name allows for growth.
2. Bee short and snappy (if applicable).
It is not always possible to apply this to every business, so only use this tip if it suits. To ensure your business name sticks in peoples minds, keep it short and snappy. This also makes it easy for people to find you online and keeps your domain name short. Here are some examples of companies with short names – Adobe, Apple, Boots, Cadbury, Tesco.
3. Relate to your audience.
Is your audience local, national or global? You may find it useful to reference a location within your name, such as a town or city. e.g – Fly London, L’oreal Paris. People relate to places, so it’s always worth considering.
4. Subtly communicate your services.
There are some great business names out there that will make reference to the services they offer. We don’t mean you need to literally should about every service your offer, less if more remember. It’s a nice touch to make a subtle reference. Don’t call your sewing business ‘Gills Fabrics; go for something like ‘Stack of Threads’. The customer will immediately know what you sell and you will look professional.
5. Bee original.
This, I’m afraid is up to you. We can’t show you how to be original, that’s the point.
