Brand identity & logo design for start-up businesses

Date: 11:07:2016

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Education cover UK is a countrywide financial services provider dedicated to ensuring protection for both you and your family. Primarily active in protection for private school fees, we have evolved to ensure all the family is financially secure should the unexpected happen.

Although this is a start-up business, we already work with this client, through a company called Fosters. The aim of this project was to create a logo that screamed ‘protection and family’, but the design to be different to the Fosters logo. To view the Fosters portfolio, please click here. The brand however, needed to remain the same as the Fosters brand identity. We chose new colours to create a corporate look within the logo, business card and letterhead design.

The logo represents a mother and father protecting their children, which also forms a heart shape showing the love they have for their children.

Once the logo and stationery was complete, the next step was to design and build a new corporate looking responsive website. Please click the link to view the website. This was the reaction from the client when they first saw their new website “WOW, it’s knocked us back a bit. Looks incredible and pretty much the same reaction from other people we’ve asked to have a look at it”.

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